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UX Customer Journey Mapping: Visualizing the Shape of Your Customer’s Experience
April 25 @ 6:00 pm - 8:00 pm
Mark Di Sciullo and Rob Sherron from the Boston-based TandemSeven firm will discuss how to visualize the key interactions customers have with your product or service through the use of a Customer Journey Map. This visualization method enables you to gain insights that’ll humanize and prioritize design and technology decisions. The goal of this discussion is to present you with a framework to create a powerful story to help shift your organization’s perspective from inside-out to outside-in.
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