Somerset Development has hired a creative director to help it implement the transformation of the 2 million-square-foot former Bell Labs building into the mixed-use hub known as Bell Works.

In a news release, the firm said it hired New York-based interior designer Paola Zamudio for the post. Zamudio, founder of NPZ Studio + Décor, will be responsible for “cultivating the unique Bell Works experience” as the former research facility is reborn as a self-contained urban environment in the suburbs.

This means “implementing the look, feel and energy of Bell Works through design and cohesive branding” when it comes to areas such as office and common space, event themes, graphics and signage.

“Bell Works is once again teeming with life, with hundreds of workers and visitors passing through its doors every day,” Ralph Zucker, president of Somerset Development, said in a prepared statement. “Now, it’s up to us to ensure that we’re continually fostering and improving upon the building’s unique environment and aesthetic.

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