at Bell Works
101 Crawfords Corner Rd
Join us at Bell Works for the Lauren Farrell NY Pop-Up featuring the launch of The Vienna Collection. A momentous kickoff gathering will take place on Tues., Jan. 29, 6-8 p.m.
The pop-up will be located in the main atrium starting Jan. 30 and will be open the entire month of Feb.
Meet Lauren, CEO and Creative Director of Lauren Farrell NY. She is a one-woman show, creating one-of-a-kind handbags for female sports fans who also have a passion for fashion. Farrell came up with the idea to start her own handbag line after realizing an issue that female sports fans often face – the stadium bag policy. She created her bag line to be size compliant, yet geared to the fashion-loving sports fans who can express their style beyond game day. You’ll be able to shop Farrell’s handbag line at her pop-up right here in the metroburb!
ABOUT THE VIENNA COLLECTION
A few months ago, Lauren was introduced to Dr. Denise Wunderler, a Holmdel mom and primary care sports medicine physician who lost her 2-year-old little girl Vienna to SUDC, Sudden Unexplained Death in Childhood. SUDC affects about 400 healthy kids aged 1 to 18 years old every year in the U.S. Lauren and Denise’s goal is not only to honor Vienna, but to raise awareness and research support for SUDC. For every Vienna handbag sold, proceeds will be donated to the family’s new emerging nonprofit.